The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
The Internet is positively riddled with traffic generators. They range from low-quality autorefresh bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising. Ideally, you’ll strike upon the most valuable of these networks when you’re searching, but there’s a few problems.
Banner exchange is one of the most popular free promotion tools today. You can drive a decent amount of traffic to your site for free. Display other site's ads on your site and they display yours. They are easy to use, just paste a relative HTML code (given to you by banner exchange program) into your web site, and upload your banner to banner exchange. That's all - you are ready to go. The script will automatically run banners on your and other web sites.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
A good example of a basic but highly functional website would probably be Majestecsocal.com. However, the exact type of design you should be considering depends on your target audience and niche. In some niches (like the one the example website is based around), users would want to have everything in one place, and hence a basic but very functional design would hit the spot pretty well.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.