Remember to keep in mind that no matter how polite anyone is, they are keeping themselves and their own business in mind. If your collaboration is clearly one sided, aimed to help you leech off their traffic and brand, they will say no. This is why it's important to build your brand independently and have some success before pitching to the big dogs. At the very least, you should have an awesome site to show them, so that they feel they are getting something out of the deal.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Your first search in Google might have been “why do motorcyclists wear leather jackets”. Then maybe “how do I know if a motorcycle jacket is real leather”. The second search might have been “American made real leather motorcycle jackets”. With all of these searches, you are still browsing and still researching. Thanks for the free info dude, see you later.
When it comes to traffic for sales or leads it varies from industry to industry and country to country, on the top of that it requires other complex process that are suitable only for the advanced paid traffic masters. In this article I will be discussing traffic for branding and improving rank on several web metrics which are responsible for judging the quality of a website such as Alexa rank, Similarweb Rank, Domain Rating, WOT Rank and so on.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
One thing to watch out for is that these people are busy. They might not even respond, or they might politely decline. It's frustrating, but understandable. If this is the case, take a step down, and start looking for peers to do joint ventures with. No one in their right mind would turn down an opportunity to grow their own audience and hone their craft. Just make sure that this is how you pitch your project to them.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!