It's a painfully slow process, and very hard to measure results. It's even harder to not get distracted by all the useless content passed around on the interwebs. The best way to approach SM is have a daily plan of what you do or how much time you do it, and stick to the plan. Every few months, take a look at what you are doing and see if it's working for you. Increase or decrease or alter your plan from there.
It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
Remember to keep in mind that no matter how polite anyone is, they are keeping themselves and their own business in mind. If your collaboration is clearly one sided, aimed to help you leech off their traffic and brand, they will say no. This is why it's important to build your brand independently and have some success before pitching to the big dogs. At the very least, you should have an awesome site to show them, so that they feel they are getting something out of the deal.
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Once you have your list, choose an email marketing service provider that can provide design templates, send the emails for you and help you comply with CAN-SPAM and privacy regulations. Track the results of your email campaigns using analytics tools from your email marketing service provider, and update your email database regularly to ensure the addresses are still current.
Buy leads from a lead selling site. These are supposed to be email addresses of people that have signed up to receive offers. You just have to watch that they have good fresh "double opting" leads of people who requested more information about your particular field or you could be marked as a spammer. Some of these sites will email them for you with your own email or you can buy separate leads and use a separate email site for the mailing. There are email programs you can use but then you have a problem that Internet providers usually only allow up to 500 emails per day, and if you're doing it every day they might (rightfully) accuse you of spamming and shut down your connection.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
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