Your first search in Google might have been “why do motorcyclists wear leather jackets”. Then maybe “how do I know if a motorcycle jacket is real leather”. The second search might have been “American made real leather motorcycle jackets”. With all of these searches, you are still browsing and still researching. Thanks for the free info dude, see you later.
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The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
Websites produce traffic rankings and statistics based on those people who access the sites while using their toolbars and other means of online measurements. The difficulty with this is that it does not look at the complete traffic picture for a site. Large sites usually hire the services of companies such as the Nielsen NetRatings or Quantcast, but their reports are available only by subscription.