If you know how to find and target the right users, however, you may be able to build a huge fan following and consistently drive targeted traffic to your website from it. Natural Area Rugs is a pretty good example of what we are talking about, as it managed to build a Shralpin.com with a pretty impressive engagement rate, which is definitely quite an achievement given it’s an e-commerce business (which can probably be a huge challenge to promote on social media).
Search engines crawl the Internet to find Web content and return it to update their massive databases. Savvy online marketers can craft their website content by tracking the most popular Internet search terms related to your business (with tools such as Google or Bing webmaster tools or Google Analytics), and ensuring their website contains those terms. Remember, it takes a few months for SEO to start kicking in, so the sooner you start, the sooner you’ll see results.
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Many small businesses credit SEM for attracting new customers. Depending on the competition in your business, relying on unpaid, organic Web traffic via SEO may leave your business far back in the rankings. By paying for SEM, you have more control over the specific keywords that will promote you, as well as where you will appear on the search results page.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
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3. Advertise your website using various services available such as Google ads, Facebook ads, and pay per click. Pay per click can be a very option to drive traffic in the form of ads. You can even submit your ads offline like newspaper or an article covering your website, radio local television station if your niche covers that field. You can even advertise using online yellow pages.
I mean have you seen a recent downfall of EA Community Team and their post on Reddit who got 674k downvotes? It was a heavy blow to their whole company even their stocks and shareholders suffered consequences (of course not everything was related to that post but it still had an enormous impact on their sales and pre orders). My point is, ALWAYS try to find someone with whom you can consult about those things DON’T just do them on your own, it might bite you in the back.
Be active in online groups and on websites that are relevant to your business and community. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
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Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.