The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Traffic generation is critical to Inbound marketing. Do you know how many people visit your website each month? Who are they? How did they get to your website? What were they looking for? Did they find what they were looking for or did they go to a competitor? These are questions that many business owners and marketing professionals find hard to answer. However, having the answers to these questions is the start of generating targeted traffic to your website. Step 1 of the Inbound marketing methodology is Attract. This is about generating targeted traffic to your website. There are 3 fundamental elements involved in traffic generation:
Remember to keep in mind that no matter how polite anyone is, they are keeping themselves and their own business in mind. If your collaboration is clearly one sided, aimed to help you leech off their traffic and brand, they will say no. This is why it's important to build your brand independently and have some success before pitching to the big dogs. At the very least, you should have an awesome site to show them, so that they feel they are getting something out of the deal.
Traffic exchange users are comparatively low quality, but they’re still real humans. You’re getting real people to view your site, you’re just not bringing them in organically the way Google intends. You can make money from these users, but your conversion rate will be typically lower than what you might see from organic traffic. Of course, it’s also much cheaper and faster to find this traffic than it is to invest in SEO and content marketing.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
"Facebook Facebook" Battle Of The Pages is one of the simplest ways you can compare your Facebook content against the competition and learn your Facebook's content overall rank. By submit your Facebook Pages into our "Battle Of The Pages" feature, you can learn what visitors like about your competitors and try to make your Facebook Pages better. It can help you understand what styles are more appealing to the visitors, and correct your content accordingly.
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Targeted visitors have a specific goal in mind while normal visitors are browsing the web without having a particular objective. Targeted visitors are looking for a solution to their problem and they are visiting your website because they believe they can find the answer to their question, the product or service they want. In other words targeted traffic are those people that visit a website with the intention of performing an action.
Too much web traffic can dramatically slow down or prevent all access to a website. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large-scale websites with numerous servers can often cope with the traffic required, and it is more likely that smaller services are affected by traffic overload. Sudden traffic load may also hang your server or may result in a shutdown of your services.